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RESOURCES: VIDEO PODCASTS


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PART II - THE EXCHANGE RATE: DAVID PENA

Expert Panelist: David Peña, Executive Director, National Association of Hispanic Journalists

Topic: Promoting Hispanic Journalists & Developing Industry Leaders

Date Posted: 26 May 2022

Length: 19 Minutes

Topics: David Peña declares Hispanics are “hungry” for career opportunities in journalism; David shares the vital role of faith in his life, and the influence of a grandmother who valued politics, church, and family; David and Mary Ann discuss their journey from farm-worker-families to leading influential industry associations; We get a preview of the NAHJ Conference taking place August 3-7 in Las Vegas, NV.

 

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PART I - THE EXCHANGE RATE: DAVID PENA

Expert Panelist: David Peña, Executive Director, National Association of Hispanic Journalists

Topic: Promoting Hispanic Journalists & Developing Industry Leaders

Date Posted: 18 May 2022

Length: 17 Minutes

Topics: David Peña shares his commitment to industry associations and their transformative power; He discusses the need for #MoreLatinosinNews and the imperative that Hispanics journalists report on issues beyond the traditional subjects; David outlines the benefits of having diverse viewpoints in every aspect of media; Finally, David declares that now-is-the-time Hispanics take a leadership role this vital industry.


 

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PART II - THE EXCHANGE RATE: AARON SHERINIAN

Expert Panelist: Aaron Sherinian, Sr. Vice President - Global Reach, Deseret Management Corporation

Topic: Aaron Shares Details about the Washington, DC Temple Open House.

Date Posted: 2 March 2022

Length: 14 Minutes

Topics: Aaron discusses his role in promoting and inviting people to attend the Washington, DC Temple Open House; The Washington, DC Temple will be open to the general public for the first time in 50 years; What can people expect from their visit: How can people get free tickets to the attend the Temple Open House; What does sharing this special sacred place mean to Aaron.

More Information & Tickets: www.dctemple.org

 

PART I - THE EXCHANGE RATE: AARON SHERINIAN

Expert Panelist: Aaron Sherinian, Sr. Vice President - Global Reach, Deseret Management Corporation

Topic: The Life & Lessons of a Global Communicator

Date Posted: 23 February 2022

Length: 28 Minutes

Topics: Aaron shares how and when he decided to enter the State Department’s diplomatic corps; His work at the UN Foundation and the spark that became Giving Tuesday; Lessons from serving the Aga Kahn Development Foundation; And his views on faith, media, and culture.

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PART II - THE EXCHANGE RATE: MAIA PAGLINAWAN CARNEY

Expert Panelist: Maia Paglinawan Carney, Owner, Team Worx

Topic: Commerce & Culture: Fitness Industry & The Filipino Community

Date Posted: 17 November 2021

Length: 23 Minutes

Guest’s Website: The Worx by Maia

Topics: Maia continues her conversation about starting a fitness-based business; Finding mentors and coaches that fit your current needs; The vital role of social media in building a brand; Tips for engaging your target communities; Hire people to do things you’re not good at; Surviving through COVID.

 

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PART I - THE EXCHANGE RATE: MAIA PAGLINAWAN CARNEY

Expert Panelist: Maia Paglinawan Carney, Owner, Team Worx

Topic: Commerce & Culture: Fitness Industry & The Filipino Community

Date Posted: 10 November 2021

Length: 18 Minutes

Guest’s Website: The Worx by Maia

Topics: Maia explores initial conflict of cultural expectations re sports and fitness, to her strategic engagement of the her Filipino community; The enormous value of finding a mentor to guide initial business plan; How vital it is to know, and empathize with your target market; Evolving and catering to needs of niche, but growing demographic.


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PART II - AUTHOR LECTURE SERIES: JEROME DEROY

Expert Panelist: Jerome Deroy, Chief Executive Officer, Narativ

Topic: Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication

Date Posted: 1 September 2021

Length: 32 Minutes

Purchase Book: Powered by Storytelling

Topics: Making a story “personal” improves the impact of the story for the listener; How an “origin story” differs from a “connecting story”; A good story is never precisely “what happened” rather the story is refined and improved—but still true; Good rules for storytelling; Making sure you understand the audience of the story; Keeping stories in your “back pocket” ready to use at social events.

 

PART I - AUTHOR LECTURE SERIES: JEROME DEROY

Expert Panelist: Jerome Deroy, Chief Executive Officer, Narativ

Topic: Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication

Date Posted: 1 September 2021

Length: 25 Minutes

Purchase Book: Powered by Storytelling

Topics: Why Powered by Storytelling was written, and how storytelling is vital to elevating business communications; What are the five obstacles of listening and storytelling; Why an effective story must answer a question; What do good stories have in common; The difference between “narative” and “storytelling”.

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PART II - AUTHOR LECTURE SERIES: CHARLENE WHEELESS

Expert Panelist: Charlene Wheeless, Author, Business Woman & Professional Communicator

Topic: You Are Enough!: Reclaiming Your Career and Your Life with Purpose, Passion, and Unapologetic Authenticity

Date Posted: 25 August 2021

Length: 27 Minutes

Purchase Book: You Are Enough!

Topics: How cancer made her step back and truly consider her career, and her relationships; How being the mother of two teenage daughters taught Charlene new super powers; Understanding her place in the world of statistics, and how statistics shows us how we can do better, and improve; Finding the job that is the “right fit”; The difference between a mentor and champion—let’s be the latter; Don’t forfeit your power.

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PART I - AUTHOR LECTURE SERIES: CHARLENE WHEELESS

Expert Panelist: Charlene Wheeless, Author, Business Woman & Professional Communicator

Topic: You Are Enough!: Reclaiming Your Career and Your Life with Purpose, Passion, and Unapologetic Authenticity

Date Posted: 25 August 2021

Length: 23 Minutes

Purchase Book: You Are Enough!

Topics: Taking charge and ownership of your career and life; Honoring her mother’s sacrifice by hard word and overcoming obstacles; Finding wisdom in tough-love mantra: Stop Whining!; Understanding that we are not indentured servants, rather fee agents to improve of our careers; Making a life through choice, not chance.


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PART II - AUTHOR LECTURE SERIES: SUSAN MCPHERSON

Expert Panelist: Susan McPherson, Author & Serial Connector

Topic: The Lost Art of Connecting

Date Posted: 18 August 2021

Length: 19 Minutes

Purchase Book: The Lost Art of Connecting

Topics: How does corporate America respond to bringing your authentic self to work; Why we need to realize large companies are merely people—and all people need to connect; How did Susan start her journey as an entrepreneur and authors; Three take aways Susan wants to impart; What is Susan’s Kryptonite?

 

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PART I - AUTHOR LECTURE SERIES: SUSAN MCPHERSON

Expert Panelist: Susan McPherson, Author & Serial Connector

Topic: The Lost Art of Connecting

Date Posted: 18 August 2021

Length: 18 Minutes

Purchase Book: The Lost Art of Connecting

Topics: The need and value of connecting, and making true relationships; Overview of the “Gather, Ask, Do” method of connecting; How do we break out of our screens and zoom calls, and truly engage; How leaders must be honest and venerable; Sharing our whole selves at work.

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PART II - AUTHOR LECTURE SERIES: SIMON MAINWARING

Expert Panelist: Simon Mainwaring, Author & Global Marketing Expert

Topic: Lead With We

Date Posted: 11 August 2021

Length: 28 Minutes

Purchase Book: Lead With We

Topics: The importance of storytelling; Finding the balance between head-felt past, and our heart-felt future; Become an organization that values sustainability, diversity & inclusion, and fair & living wages; Do what we are most passionate about.

 

PART I - AUTHOR LECTURE SERIES: SIMON MAINWARING

Expert Panelist: Simon Mainwaring, Author & Global Marketing Expert

Topic: Lead With We

Date Posted: 11 August 2021

Length: 26 Minutes

Purchase Book: Lead With We

Topics: How to lead with purpose, and with consensus; How leaders begin any transformation with themselves; How, together, we can overcome the world’s biggest obstacles; Finding strength in uncertain times.

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PART II - AUTHOR LECTURE SERIES: TED RUBIN

Expert Panelist: Ted Rubin, Author & Entrepreneur

Topic: Return on Relationship

Date Posted: 5 August 2021

Length: 32 Minutes

Purchase Book: Return on Relationship

Topics: How his daughter taught Ted how to be a better communicator; How and when Ted uses Twitter; Staying on message, and saying just enough; How relationships are like muscle, and why it’s important to exercise; Advice Ted would give to his younger self; and three take-aways.

 

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PART I - AUTHOR LECTURE SERIES: TED RUBIN

Expert Panelist: Ted Rubin, Author & Entrepreneur

Topic: Return on Relationship

Date Posted: 5 August 2021

Length: 28 Minutes

Purchase Book: Return on Relationship

Topics: How to care for relationships; Engaging social media; Looking people in the eye, digitally; Pay full attention to the person your speaking; Every person in sales should understand this one thing; Building your own brand on social media


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PART II - THE LAUNCH OF OURHEALTH.NYC: TRANSFORMING HEALTHCARE

Format: Video Podcast - Panel Discussion on Healthcare in the Post-COVID era

Expert Panelist:

  • Dr. Syra Madad, Sr. Director, System-wide Special Pathogens Program

Date Posted: 25 June 2021

Length: 5:30 Minutes

Topics: The effects of the COVID pandemic on communities of color; Lessons learnt from the COVID crisis; The healthcare industry must evolve from reactionary to proactive leaders; The healthcare system must to better adapting to the needs of underserved; How COVID has demonstrated the uneven delivery of healthcare and medical attention.

 

PART I - THE LAUNCH OF OURHEALTH.NYC: TRANSFORMING HEALTHCARE

Format: Video Podcast - Panel Discussion on Healthcare in the Post-COVID era

Hosts & Moderators:

  • Dr. Debbie Almontaser, CEO Bridging Culture Group, Inc.

  • Bruce Degn, Executive Director, Industry Transformation Coalition

Date Posted: 25 June 2021

Length: 3:30 Minutes

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Topics: The effects of the COVID pandemic on communities of color; Lessons learnt from the COVID crisis; How to serve New Yorkers in the languages each person understand; Providing healthcare to the uninsured, undocumented, and non-English speaking New Yorkers; The launch of OurHealthcareNYC.


INTERVIEW: JONATHAN LEVI & THE UNITED PURPLE STATES OF AMERICA

Format: Video Podcast - One:One Interview

Guest: Jonathan Levi, Founder & Chief Executive Officer, HACERA; Cryptologist, Applied Mathematician & Blockchain Pioneer

Date Recorded: 2 February 2021

Length: 13 Minutes

Topics: How blue is California? How red is Texas? As it turns out the U.S. is far more purple than red or blue; How a disciplined and transparent approach to data helps tell a fuller, more complete story that truly demonstrates how close the 2020 elections were, and how united—and purple—the United States remain; Let’s explore how transparency builds trust and unity.

Purple States of America Interactive Map at MiPasa; Jonathan Levi, Founder & CEO, HACERA; LinkedIn Profile; HACERA.com website


PART II - PANEL: HOW CAN TRANSPARENCY HELP RESET & REBUILD TRUST

Format: Video Podcast - White Paper Panel: How Transparency Helps Reset & Rebuild Trust

Guests: Marta Belcher, Silicon Valley-based Attorney, Ropes & Gray; Aaron Sherinian, Vice President, Global Communications, Transformation

Date Recorded: 8 December 2020

Length: 20 Minutes

Topics: What can open source software teach us about transparency and trust; How are governments, corporations, and individuals rebuilding trust and creating solutions; Why providing access to data, source code, and science strengthens relationships of trust

Sponsored by ITC Member: Philip Morris International

Marta Belcher, Attorney, Ropes & Gray, Bio & Contact Info; Aaron Sherinian, Vice President, Global Communications, PMI, LinkedIn Page

PART I - PANEL: HOW COVID HAS IMPACTED THE WAY WE ENGAGE & TRUST

Format: Video Podcast - White Paper Panel: The Impact of COVID on Building & Repairing Trust

Guests: Marta Belcher, Silicon Valley-based Attorney, Ropes & Gray; Aaron Sherinian, Vice President, Global Communications, Transformation

Date Recorded: 8 December 2020

Length: 24 Minutes

Topics: How do we perceive trust and why is it so vital to have it; What are the global attitudes of trust toward government, business, and technology; What has COVID taught us about the fragility of trust, and how trust, once lost, can be won back; How do our perceptions of trust change as we better understand motives and intent

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Sponsored by ITC Member: Philip Morris International

Marta Belcher, Attorney, Ropes & Gray, Bio & Contact Info; Aaron Sherinian, Vice President, Global Communications, PMI, LinkedIn Page


PART II: Netta Korin & How Blockchain Stem Tide of Abusive Images and How We Can Help

Format: Video Podcast - One:One Interview

Guest: Netta Korin, Founder, Hexa Foundation/Co-founder, Orbs

Date Recorded: 30 November 2020

Length: 8 Minutes

Topics: There are literally hundreds of millions of abusive and exploitative uploaded online every year; How can we combat these abusers and protect children and the vulnerable; How is the Hexa Foundation advocating for adoption of blockhain, and how can we help?

Netta Korin, Founder, Hexa Foundation; Co-founder, Orbs; and Author: https://www.weforum.org/agenda/authors/netta-korin

PART I: Netta Korin & How Blockchain Helps Combat Exploitative Images Online

Format: Video Podcast - One:One Interview

Guest: Netta Korin, Founder, Hexa Foundation/Co-founder, Orbs

Date Recorded: 30 November 2020

Length: 24 Minutes

Topics: What is blockchain technology and how does it work; How can blockchain along with photoDNA, image identification technology, make law enforcement more effective at protecting the vulnerable; Why a distributed database, owned and maintained by all, can combat this global problem; How blockchain helps create trust among agencies and countries

Netta Korin, Founder, Hexa Foundation; Co-founder, Orbs; and Author: https://www.weforum.org/agenda/authors/netta-korin


PART II: AUSTIN SMITH & POLITIZATION OF TECH/SECTION 230

Format: Video Podcast - One:One Interview

Guest: Austin Smith, Washington, DC-based Data Privacy Attorney

Date Recorded: 23 November 2020

Length: 11:30 Minutes

Topics: Both Democrats and Republicans expressing frustration with large tech companies; What’s the future for Trump Administration’s antitrust lawsuit against Google; How will incoming Biden/Harris Administration treat big tech juggernaut; What is Section 230 of the Communication Decency Act, and how is Section 230 being politicized?

Austin Smith, Attorney & Data Privacy Expert: linkedin.com/in/austin-smith-he-him-5774bb19

PART I: AUSTIN SMITH & DATA PRIVACY

Format: Video Podcast - One:One Interview

Guest: Austin Smith, Washington, DC-based Data Privacy Attorney

Date Recorded: 23 November 2020

Length: 23:30 Minutes

Topics: Data Privacy vs. Data Security; What data privacy rights do consumers have, are those rights expanding; How much do tech companies know about you and what can they do with your personal data; How targeted ads have changed consumer attitudes towards advertising; How can you protect your valuable data from treats of “phishing”

Austin Smith, Attorney & Data Privacy Expert: linkedin.com/in/austin-smith-he-him-5774bb19


FINAL DISCUSSION: DR. KARAN GIROTRA EXPLORES TRANSFORMATION & EXPERIMENTATION

Format: Video Podcast - One:One Interview

Guest: Karan Girotra, Ph.D., Professor of Operations, Technology and Innovation, Cornell University

Date Recorded: 15 October 2020

Length: 19 Minutes

Topics: Why it’s vital to know the difference between “innovate” and “experiment”; What does it mean to fail when experimenting; How Amazon has created a culture of transformation; The tectonic transformation of the railroads and modern computing; The three steps every manager needs to do to successfully transform - Sponsored by ITC Member: Philip Morris International

Karan Girotra, Ph.D., Professor, Cornell University - CV & Contact Info: https://www.johnson.cornell.edu/faculty-research/faculty/kg488/

PART II - INTERVIEW: DR. KARAN GIROTRA DISCUSSES HIS BUSINESS TRANSFORMATION WHITE PAPER

Format: Video Podcast - One:One Interview

Guest: Karan Girotra, Ph.D., Professor of Operations, Technology and Innovation, Cornell University

Date Recorded: 15 October 2020

Length: 13:40 Minutes

Topics: The threat of business orthodoxy and “business as usual”; Presenting your leadership with experiments and options; Transformation and decision making in the digital world; How Facebook impacts sovereign election; Pivoting from a know-it-all CEO to a learn-it-all CEO - Sponsored by ITC Member: Philip Morris International

Karan Girotra, Ph.D., Professor, Cornell University - CV & Contact Info: https://www.johnson.cornell.edu/faculty-research/faculty/kg488/

PART I - INTERVIEW: DR. KARAN GIROTRA DISCUSSES HIS BUSINESS TRANSFORMATION WHITE PAPER

Format: Video Podcast - One:One Interview

Guest: Karan Girotra, Ph.D., Professor of Operations, Technology and Innovation, Cornell University

Date Recorded: 15 October 2020

Length: 18 Minutes

Topics: Which companies and industries are transforming well; Why social media companies and organizations led by founders often fail to change; What external/internal forces compel business to transform; Examples of companies that engaged in necessary transformation; The process of de-risking through experimentation; The value of making meaningful transitions while things are good - Sponsored by ITC Member: Philip Morris International

Karan Girotra, Ph.D., Professor, Cornell University - CV & Contact Info: https://www.johnson.cornell.edu/faculty-research/faculty/kg488/


PART II - INTERVIEW: SUI LANG PANOKE - DESIGNING A BOLD SOCIAL EXPERIMENT THAT EXPLORES: IDENTITY, EMPATHY & SOLIDARITY

Format: Video Podcast - One:One Interview

Guest: Sui Lang L. Panoke, Founder, Rethink International

Date Recorded: 7 October 2020

Length: 29 Minutes

Topics: Respect for family, culture and education; Building trust and maintaining hope; The vital steps of mind strengthening, heart softening and refining of the faith; The power of relationships; And mentoring the next generation

Sui Lang L. Panoke, Founder, Rethink International: https://www.rethinkintl.com/ LinkedIn: linkedin.com/in/sui-lang-l-panoke-15936a8

PART I - INDUSTRY TRANSFORMATION SERIES: SUI LANG PANOKE - HOW DIVERSITY IN THE WORKPLACE CREATES VALUE & IMPROVES THE CUSTOMER EXPERIENCE

Format: Video Podcast - One:One Interview

Guest: Sui Lang L. Panoke, Founder, Rethink International

Date Recorded: 7 October 2020

Length: 23 Minutes

Topics: The benefits of having a diverse executive team; How identifying our bias creates better decisions making and uncovers blind-spots; How inclusion and education can become a competitive advantage; Finding common ground while deriving strength from a diverse team; Mapping our team building and HR to our mission statement

Sui Lang L. Panoke, Founder, Rethink International: https://www.rethinkintl.com/ LinkedIn: linkedin.com/in/sui-lang-l-panoke-15936a8


PART II - INDUSTRY TRANSFORMATION SERIES: JEFF TATE - UNPACKING 501(c) ORGS & STARTING A NONPROFIT

Format: Video Podcast - One:One Interview

Guest: Jeff Tate, Tax Expert & Partner, Arent Fox

Date Recorded: 18 September 2020

Length: 23 Minutes

Topics: What kind of 501(c) organization are you… a charity? Labor collective? An association for industry businesses? Jeff outlines the different Internal Revenue Codes (IRCs) and why governance and tax compliance is critical. We also explore what happens when a for-profit company creates a not-for-profit organization—there are serious control and ownership issues to consider.

Jeff Tate, Partner, Arent Fox - CV & Contact Info: https://www.arentfox.com/attorneys/jeffrey-tate

PART I - INDUSTRY TRANSFORMATION SERIES: JEFF TATE - TAXES, COVID & THE REMOTE WORKFORCE

Format: Video Podcast - One:One Interview

Guest: Jeff Tate, Tax Expert & Partner, Arent Fox

Date Recorded: 18 September 2020

Length: 31:35 Minutes

Topics: Companies are discovering they have employees working in states that may threaten tax liabilities; What guidance have states given employers? What happens if you find your organization is an “accidental” multinational? And what is the “Nexus” tipping point? Jeff outlines best practices as our industry transforms and more employees become remote assets.

Jeff Tate, Partner, Arent Fox - CV & Contact Info: https://www.arentfox.com/attorneys/jeffrey-tate


PART II - INDUSTRY TRANSFORMATION SERIES: DIANNA DOUGLAS & JOURNALISM/NEWS INDUSTRY

Format: Video Podcast - One:One Interview

Guest: Dianna Douglas, Journalist, Reporter & Podcaster

Date Recorded: 1 July 2020

Length: 19:49 Minutes

Topics: Dianna talks about her NPR intern years and her side gig playing harp; Intense situations covering Hurricane Katrina; The truth about journalistic neutrality; Pressure to get the Zion’s Suffragists podcasts just right; Sensitivities of covering race and social economic issues; Advice to the next generation of journalists

Zion’s Suffragists Podcasts - Deseret News: https://pages.deseret.com/podcasts/zions-suffragists


PART I - INDUSTRY TRANSFORMATION SERIES: DIANNA DOUGLAS & JOURNALISM/NEWS INDUSTRY

Format: Video Podcast - One:One Interview

Guest: Dianna Douglas, Journalist, Reporter & Podcaster

Date Recorded: 1 July 2020

Length: 14 Minutes

Topics: How we now engage news; Atomization of the news audience; Is Twitter an effective news channel; The democratic medium of podcasting; Deseret News and Zion Suffragists Podcasts

Zion’s Suffragists Podcasts - Deseret News: https://pages.deseret.com/podcasts/zions-suffragists


PART II - INDUSTRY TRANSFORMATION SERIES: SANDY MUNRO & THE AUTOMOTIVE INDUSTRY

Format: Video Podcast - One:One Interview

Guest: Sandy Munro, Founder, Munro & Associates

Date Recorded: 12 June 2020

Length: 34 Minutes

Topics: EV Batteries; Tesla’s battery design; Who does Tesla hire and why; Dr. Ed Deming’s impact on manufacturing; Who’s making the best pickups: Chevrolet, Ford, or Ram; Tesla’s Cybertruck


PART I - INDUSTRY TRANSFORMATION SERIES: SANDY MUNRO & THE AUTOMOTIVE INDUSTRY

Format: Video Podcast - One:One Interview

Guest: Sandy Munro, Founder, Munro & Associates

Date Recorded: 12 June 2020

Length: 31 Minutes

Topics: EV Batteries; Tesla’s battery design; Who does Tesla hire and why; Dr. Ed Deming’s impact on manufacturing; Who’s making the best pickups: Chevrolet, Ford, or Ram; Tesla’s Cybertruck


INDUSTRY TRANSFORMATION SERIES: PROFESSOR MAIDA WITHERS & HIGHER EDUCATION

Format: Video Podcast - One:One Interview

Guest: Maida Withers, Professor & Faculty Advisor for Dance, The George Washington University, Washington, DC

Date Recorded: 1 June 2020

Length: 54 Minutes

Topics: The abbreviated Spring 2020 semester; The value of the university in modern life; How have professors adopted online tools to teach; How universities will adapt to the post-COVID realities; How COVID has enabled global collaboration

The George Washington University Faculty Page: https://corcoran.gwu.edu/maida-withers; Maida Withers Dance Construction Company: http://maidadance.com/


INDUSTRY TRANSFORMATION SERIES: LINCOLN HOPPE & THE ENTERTAINMENT INDUSTRY

Format: Video Podcast - One:One Interview

Guest: Lincoln Hoppe

Date Recorded: 19 May 2020

Length: 38 Minutes

Topics: Impact of COVID on entertainment industry; Hollywood embracing Zoom; TikTok not evil, just misunderstood; Subscription media platforms; Screen Actors Guild; New opportunities for content creators

Improv Training Workshops: improvwizards.com; Website: www.Lincolnhoppe.com; Society Comedy Improv Group: societycomedy.com; Social Media: @lincolnhoppe


PART I - INDUSTRY TRANSFORMATION SERIES: JASON BOXT & PUBLIC OPINION

Format: Video Podcast - One:One Interview

Guest: Jason Boxt, 3W Insights

Date Recorded: 1 May 2020

Length: 23 Minutes

Topics: Tools for gauging public opinion; How public opinion research enables marketing and messaging; Qualitative vs quantitative research; How to “move the needle”

Website: www.why3wi.com; Twitter: jboxt1; Linkedin: Jason Boxt


PART II - INDUSTRY TRANSFORMATION SERIES: JASON BOXT & PUBLIC OPINION

Format: Video Podcast - One:One Interview

Guest: Jason Boxt, 3W Insights

Date Recorded: 1 May 2020

Length: 25 Minutes

Topics: Intuition vs Survey; Keeping “on message”; What surveys say about COVID; What organizations can do now to prepare for the post-COVID market